About two-thirds of all internet traffic comes from video. Last year alone, consumer video usage grew 24%, according to the Global Internet Phenomena Report. This popularity extends beyond consumer use, though. Enterprises increasingly rely on videos for internal communications, marketing, sales, and more.
Let’s explore what’s driving a boom in enterprise video sharing — and how to navigate the hurdles of sending large multimedia files easily and securely.
Top drivers for increased enterprise video file sharing
The enterprise video market is expected to grow, from $19.8 billion in 2022, to 31.4 billion in 2027 — a 9.7% CAGR over this period. Here are key factors contributing to the popularity of video sharing.
The cloud is a game changer for enterprises relying on videos because it makes it easier to share large multimedia files. Plus, the cloud is scalable.
Unlike traditional on-premises solutions, cloud-based solutions provide virtually limitless storage for your video files. Organizations are able to scale their enterprise file-sharing capabilities up or down based on demand, optimizing resource utilization and budget allocation.
The cloud also ensures that video files are stored centrally in a virtual environment, allowing seamless access from any location and device with an internet connection.
The need to connect a dispersed workforce also fuels the demand for online video sharing. Among US workers with jobs that can be done remotely, only 24% rarely or never work from home, according to a Pew Research Center survey. For 35%, work from home is a full-time reality.
With teams spread across different locations and time zones, video enables asynchronous communication, making it easier for remote workers to collaborate and share information. A typical scenario is when new hires are onboarded remotely while some team members are physically present in the office. To foster a sense of belonging from the start, the HR team could create a video showcasing a virtual tour of the office space.
Check out our guide on how to build collaborative teams.
Video for businesses: Top use cases
Here’s an overview of the top use cases of video file sharing in enterprises.
Onboarding, training, and upskilling
Video is an excellent tool for training and onboarding new hires — as well as upskilling your employees to excel in their current roles or advance in their careers. Instead of having individual sessions with every team member to explain how to use a tool, you could record a step-by-step tutorial video and then share it with the hires.
Enterprise videos also provide a consistent and easily accessible way to educate team members on company policies and procedures — and share lessons learned from previous projects.
Effective communication and engagement
Video is a powerful medium for conveying information, allowing for clear, concise, and engaging communication in the workplace. An example would be a video from the CEO personally inviting team members to commit to the organization’s volunteering and sustainability program.
Videos are also great for content retention, as people tend to remember information better when presented in an engaging format compared to plain text.
Marketing and sales
Video creation has become strategic as businesses create promotional multimedia content, product demos, and customer testimonials to reach their target audience more effectively. According to Wyzowl’s report, 91% of organizations use video as a marketing tool, with 96% of marketers agreeing videos have helped increase user understanding of their product or service.
Top challenges when sharing videos in enterprises
With increased video sharing, businesses face the following challenges.
- Storage costs: Large multimedia files consume significant space, resulting in storage expenses
- Bandwidth constraints: Uploading and downloading large enterprise videos could strain network bandwidth, causing delays and impacting overall data transfer efficiency
- Internet accessibility issues: Sharing large business video files is a challenge for those with limited internet speeds, leading to difficulties in accessing or downloading the content
- Security concerns: Careless file transfer poses security risks, with potential vulnerabilities for unauthorized access or data breaches
Learn how to share large video files.
Best practices for secure enterprise video management and sharing
Following these best practices helps to ensure the security of your valuable video content.
- Tailor access controls based on roles and responsibilities. Define who can view, comment, edit, or download videos, ensuring that sensitive content is accessible only to those with the appropriate permissions.
- Enforce secure authentication measures, such as MFA, to verify the identity of users accessing the video content.
- Implement robust encryption protocols to safeguard your videos during both transfer and storage. This way, even if intercepted, your video content remains inaccessible to unauthorized parties.
- Educate users about the importance of strong passwords, secure network connections, and the potential risks associated with sharing videos outside the designated channels.
- Conduct regular audits of video access logs to track who has viewed or interacted with shared content.
- Leverage monitoring tools to detect any unusual activities that might indicate a security threat.
- Consider watermarking sensitive videos with user information or timestamps. This best practice discourages unauthorized sharing and helps trace the source of any leaks.
- Back up your videos. With this measure, your valuable content remains intact and accessible in case of system failures or cyberattacks.
Share your enterprise videos from one secure platform
Box makes enterprise video sharing effortless and secure. With the Content Cloud, you manage all your files in one secure platform.
Simply drag and drop your business videos into Box. and you get a secure, shareable link to send to your coworkers. Depending on the permissions you’ve set, your team can:
- Preview the video directly within the platform
- Leave comments
- Make edits and changes
- Download the video for offline access
You can also set optional password protection and an expiration date for increased control of who has access to the video and when. With our enterprise-grade security, we give you the peace of mind to focus on your collaborative projects without compromising confidentiality.
Get in touch, and we’ll fill you in on all the benefits of enterprise video content management with Box.
**While we maintain our steadfast commitment to offering products and services with best-in-class privacy, security, and compliance, the information provided in this blog post is not intended to constitute legal advice. We strongly encourage prospective and current customers to perform their own due diligence when assessing compliance with applicable laws.