From influencer agreements to legal documents, consumer goods companies face an overwhelming volume of unstructured data. As a result, teams spend unnecessary hours searching for files, manually reviewing documents, and struggling to maintain security across fragmented storage solutions. For a brand competing in the consumer packaged goods (CPG) space, these inefficiencies can mean the difference between market leadership and missed opportunities.
Congo Brands is a fast-growing food and beverage company known for partnering with influencers like Logan Paul, Kim Kardashian, and MrBeast to bring fun products like PRIME drinks and LUNCHLY™ snacks to market. As the company’s portfolio of cutting-edge brands grows dramatically, Congo is figuring out how to manage vast amounts of creative content alongside critical business documents like contracts.
Adopting Box for Intelligent Content Management lets Congo bring structure to its unstructured data and tap into metadata that wasn’t possible to access before. As Katy Parker, Product Information Management System Administrator at Congo Brands, sums it up: “Over the last year, building structure has been the driving force of our business. Box AI is helping us facilitate that by essentially creating data out of nowhere."
Key takeaways:
- Congo cut contract review time by 7x using Box AI Studio and metadata-powered automation
- Image metadata extraction saves hours a week, boosting creative efficiency
- Easy migration and user-friendly admin tools accelerate adoption across teams
Disorganized content and time-consuming processes
Before adopting Box, Congo struggled with scattered files stored inconsistently across departments, making it difficult to find, share, or secure important assets quickly. The company’s old content management solutions were cumbersome when it came to transferring large files or secure sharing among creative stakeholders. Manual workflows consumed valuable employee time that could be better spent on innovation and growth. More alarmingly, compliance risks loomed and slowed down key processes like contract management.
Two specific content pain points Congo had:
- Difficulty in quickly locating and securely sharing high volumes of digital assets like packaging renders and barcodes
- Inefficient manual contract reviews that lacked automated reminders or summaries
These challenges increased labor costs while exposing them to risks like product leaks or costly errors. Parker shares, “We once had to scrap $250,000 worth of product due to barcode mistakes that could have been prevented with better content management.”
Building structure has been the driving force of our business. Box AI is helping us facilitate that by essentially creating data out of nowhere.
The team started looking for a content platform that would combine ease of use with strong security features. But almost more importantly, they needed a platform that would enable them to use emerging AI capabilities and tailor them for operational efficiency — in other words, Box.
Contract review from 15 minutes down to 2
The move to Box was quite easy. Parker describes, "We were easily able to migrate and hit the ground running without a lot of internal implementation costs." Box’s intuitive design meant our teams could adopt it quickly, while the advanced security features give us confidence in protecting our sensitive influencer partnerships.”
We were easily able to migrate and hit the ground running without a lot of internal implementation costs.
Congo Brands chose Box not only because it simplified and secured file sharing but because its AI tools — like Box AI Enhanced Extract Agent and Box AI Studio — enable the company to automate metadata extraction from all kinds of files, including contracts.
In fact, the team spent just one day in Box building automated metadata templates with a custom executive summary chatbot to streamline their contract management process. This enabled them to automatically extract key metadata values including renewal dates and generate executive summaries of lengthy contracts, reducing review time from 15 minutes per contract to less than 2 minutes. Congo currently manages over 1,300 contracts and counting within Box’s secure environment.
Creativity made faster, manuals rendered quickly
With Box AI, Congo can also extract metadata from images to automatically tag artwork based on things like color profiles or product associations. Additionally, finance has gained timely alerts about upcoming contract renewals via custom chatbots built within Box AI Studio. These innovations free up hours each week previously spent on tasks like manually tagging images before syndicating them.
Box AI also helps the IT team disseminate information to other teams more efficiently. “AI helps us write process manuals faster so knowledge isn’t trapped inside IT,” Parker notes. “It can be passed along seamlessly.”
She also notes, “As a smaller company competing against giants like Coca-Cola, we don't have massive development teams, but Box AI gives us the agility to operate like a much larger organization."
We don't have massive development teams, but Box AI gives us the agility to operate like a much larger organization.
The future for Congo Brands and AI
Looking ahead, Congo plans deeper integration between image metadata extraction in Box with their PXM (product management experience) system via APIs — to further streamline retail syndication workflows without human intervention.
With leadership invested in being an AI-first company, the company is leveraging Intelligent Content Management, powered by Box, as a competitive advantage poised for rapid growth.