Today, we are incredibly excited to share that The Coca-Cola Company is making Box’s cloud content sharing and collaboration platform available to 22,000 employees. As new technologies continue to change virtually every industry, The Coca-Cola Company is keeping pace with these innovations by tapping technology like Box to empower its workforce to collaborate company-wide and with external vendors, partners and customers from any device.
“Our success depends on our ability to connect with consumers by providing them with a wide variety of options to meet their desires, needs and lifestyles. In order to achieve this goal, our employees must be able to execute and innovate effectively, at anytime and from anywhere,” said Alan Boehme, Global CTO, The Coca-Cola Company. “Moving to a cloud content platform like Box is critical to creating a more productive, connected and collaborative workforce that can focus on inspiring creativity, passion, optimism and fun.”
“As the world’s largest beverage company, The Coca-Cola Company has been on the cutting-edge of leveraging technology to develop a demand-driven supply chain and cultivate direct relationships with customers worldwide,” said Aaron Levie, co-founder and CEO of Box. “They’re applying that same passion for innovation to their IT strategy, providing employees with better access to information, and ultimately driving more productivity and collaboration company-wide. The Coca-Cola Company is an outstanding example of a truly digital enterprise, and we are excited to work with such an iconic brand to accelerate its use of technology for strategic business impact.”
Having recently celebrated the 100th Anniversary of the Coke bottle, The Coca-Cola Company continues to prioritize innovation and creativity, which entails providing employees with the best technology available to support their business goals. Core to the company’s success is the strategic partnership between marketing and IT, with the IT organization serving as a true business partner in the company’s digital-marketing efforts, driving creative solutions to better reach and delight customers.
By leveraging Box, The Coca-Cola Company is able to streamline the digital-marketing workflow to collaborate with internal and external parties, as well as to develop, share and approve large video, image and audio files for advertising and marketing campaigns. Additionally, thanks to Box’s open platform, The Coca-Cola Company’s IT organization can unify business information across applications and integrate Box with other cloud and on-premise solutions to support sales and digital-marketing efforts, while meeting requirements for content management and security.
At Box, we're extremely excited about transforming the way people and businesses work with information. We strive to help global customers like The Coca-Cola Company, General Electric, Procter & Gamble and Schneider Electric, ramp up product development, increase productivity and innovate at scale.