Thursday, November 29th, 2012

Welcome to the New Way to Work in Hollywood

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With the explosion of mobile devices in business and our personal lives, it’s no wonder that more and more entertainment professionals want to create, share and market their media assets from any and every location – like the set, the gym, the airport or the home office. The challenge is making sure that content remains secure. Studios can’t risk leaking the next blockbuster film because someone wanted to review a shot from their iPad. Enter IT. It’s IT’s job to secure assets from inception to delivery in today’s digital workflow, and yet make sure that content is available to production, creative and marketing teams anywhere, anytime.

Unfortunately, legacy enterprise software and traditional file servers can’t keep up with the pace and demands of the entertainment business. As a result, forward-thinking studios are turning to secure cloud collaboration solutions that allow them to do more, faster, while improving transparency and teamwork.

Here are the top three reasons to choose Box for your new Hollywood workflow:

1. Create award-winning content fast

Need a quick, easy way to boost your team’s creativity? Use Box’s social collaboration features like commenting, tasks and @mentions to keep your team in sync. When your team is on the same page , they’ll be able to update documents, give or receive feedback and make revisions in record time. Annette Bouso, Executive VP at Warner Bros. Worldwide Distribution Services states, “In the conventional tape workflow it used to take days to create and deliver an alternate language version of a film, it now takes only hours.”

2. Your digital assets are more secure than ever

Protecting your intellectual property is paramount when you’re in the entertainment industry. With Box, sharing your content with internal and external agencies is incredibly easy – but also secure. And detailed permission levels ensure that the right audience has the right level of access. Want an agency to only have the ability to preview, but not to download? Need to make a file inaccessible to anyone outside your company? All it takes is a few clicks to make sure that the right person – and no one else – can access your latest budget or movie trailer.

3. The office is everywhere you are

According to IDC’s study, Worldwide New Media Market Model 1H-2012 Highlights: Internet Becomes Ever More Mobile, Ever Less PC-Based, by 2015, more people will access the internet through a mobile device than a traditional PC.  Employees are already accessing company data through their iPhones, iPads and other devices. Without a solid plan to make your company mobile, you risk having employees share unsecured content across multiple teams. For new devices to be fully corporate-ready, they need elements like security, device tracking and management, and powerful cross company collaboration – all features that are built-in with Box.

With a truly mobile workforce, your team will be able to showcase their latest projects – from scripts to trailers and everything in between – while on the set, iPad in hand. And that’s just one way your team will find new ways to easily and securely share and access their content from anywhere.

As an Entertainment professional, what are some of the biggest challenges you and your team face with content? Let me know @jademcqueen or in the comments below!