Thursday, July 10th, 2008

3G Friday: We Will Marvel…

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Tomorrow we will see the long lines flowing out the doors and down the streets from our local Apple stores once again. We will again watch coverage on our local TV channels – and if you are like me, stare in awe at the folks who have been camped out for the last 3-5 days to get their hands on the newest, shiniest, most prized addition to their gadget armory.

I have heard the rumors of bosses paying their assistants and interns to wait in line. And get this – yesterday I saw a picture of the first man, a New Zealander, who will own the first 3G, he’s already in line. Has been for the last 3 days. This is no joke, people.

But my amusement with Apple-heads aside, the release of the iPhone 3G on Friday is indeed another leap forward for Apple’s wireless evolution. As Jon Fortt over at Fortune Magazine put it, we see the wireless game changing because, in large part, Apple is making a move from phone sales to software development.

John notes in his article that the iPhone’s magic isn’t in the features – not the 2-mega pixel camera, or the Safari web browser, or even the music and video capabilities. It’s in Apple’s knack for making all those features easier to locate and use. Need proof, he asks?

Just ask Aaron Levie. The CEO of online collaboration startup Box.net has been watching the iPhone’s impact on his business, and he marvels at the results. Though there are millions more devices out there running Windows Mobile software from Microsoft and BlackBerry software from RIM, his usage logs show that iPhone users are already accessing his service through the Safari browser just as often as the other gadgets – suggesting that iPhone owners are more likely to actually use advanced Internet features.

And so it goes – some of us will wait in line, some of us will just watch. But we will all marvel.

-Kendra

(Picture is of our local Palo Alto Apple store last June)

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  • K. Stanley

    Well even if the iphone takes over box.net please don’t forget about us loyal blackberry users! I love the blackberry app to get into my box.net account.

  • http://www.techcritiques.com C. Booker

    So when can we expect a Box.net iPhone application? I know we have access through Safari on the iPhone but it would be nice to have a native iPhone app to access my Box.net account.

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